How long should a coaching newsletter be?

600 to 900 words is a good range for an issue that teaches one idea properly.

Does Fenlio send it to my list?

No. It writes the issue for you to approve, and you send it from the email tool you already use.

Newsletter template for coaches

A coaching newsletter is an email to your list built on one idea from your coaching.

Have Fen write yours Or copy the outline

What goes in it

It comes with three subject lines built on something specific, preview text that extends the subject, an issue of 600 to 900 words that opens with a concrete moment from your coaching week, and one ask at the end. Write it from what your clients actually asked you this week.

600–900 words.

1
Subject lines
Three options. Curiosity built on a specific, not a tease.
2
Preview text
Extends the subject rather than repeating it.
3
Issue
600–900 words. Opens with a concrete moment, not a throat-clear.
4
Call to action
One ask at the end.

When to send it

On a set day each week or fortnight.
When a lesson from your coaching week is worth more than a post.
Before you open new spots or launch a program.

Common mistakes

Opening with throat-clearing instead of a moment.
Three ideas in one issue.
Ending with more than one ask.

Why it works

Most readers scan before they read: in Nielsen Norman Group's eyetracking work, 79% of users scanned a new page and only 16% read word by word. Put the point in the first line.
Nielsen Norman Group, How users read on the web
The inverted pyramid, conclusion first and detail after, lets a reader stop at any point and still leave with the answer.
Nielsen Norman Group, Inverted pyramid
In Boomerang's study of 40M emails, emails written at a third-grade reading level got 36% more replies than ones written at a college level.
Boomerang, response data from 40M emails

Copy the outline

Paste it into any document.

NEWSLETTER

Subject lines
[Three options. Curiosity built on a specific, not a tease.]
1. 
2. 
3. 

Preview text
[Extends the subject rather than repeating it.]

Issue
[600–900 words. Opens with a concrete moment, not a throat-clear.]

Call to action
[One ask at the end.]

Let Fen write it

1
Bring the client's record
Their intake, check-ins and messages, pasted, dropped or imported into that client's record.
2
It can't make up a number
Every weight, date and figure Fen writes is checked against the client's own words, and a load or macro target is computed from your rules. One with no source is flagged, never guessed.
3
You decide what goes out
At default settings nothing reaches a client until you press. Email replies go out from your own Gmail when you press Approve and send.

Questions

How long should a coaching newsletter be?: 600 to 900 words is a good range for an issue that teaches one idea properly.
Does Fenlio send it to my list?: No. It writes the issue for you to approve, and you send it from the email tool you already use.