Templates for coaches.
What coaches send every week. Copy the outline free, or let Fen write it.
Reply to clients
- Check-in replyHow to reply to a client's weekly check-in: one specific win, what the week shows, one change with its reason, and one ask. With an outline to copy.
- Missed check-in messageWhat to send when a client misses a check-in: their name and one detail, no pressure, one question about them, and one tiny step back. Under 60 words.
- Session recapA session recap for coaches: what you covered in the client's words, what they do next, and what is still open. Under 200 words, sent the same day.
Start clients
- Pre-consult questionnaireA one-page note to send a lead before a consult: what you heard in their words, where they are likely stuck, the questions you will ask, and a first step.
- Client intake summaryA one-page summary of a new client's intake: goals in their words, the health screen as recorded, starting point, life around training, and what to ask next.
- Coaching proposalA one-page coaching proposal: the client's goal in their words, what coaching includes at each stage, the timeline, the price you agreed and how to start.
- Welcome packWhat a new coaching client gets on day one: how coaching runs, who they work with, check-in day and reply times, what you need from them, and the first weeks.
- Lead follow-upThree follow-ups for a lead who went quiet after a consult or an enquiry: something useful, a new angle, then a clean close. Each under 80 words.
- Objection repliesThe reasons leads give for waiting on coaching, each with a question to ask back and a short answer built from your own client results.
Keep clients
- Progress reportWhere a coaching client stands: status in one line, what they did, what is in the way, and what comes next. Under 250 words, with only their numbers.
- Renewal offerA client's next block as three clear options, smallest first, that differ on what they get, with the one you recommend and what sits outside them all.
Grow your coaching
- Transformation postA client's before and after, ready to post: where they started, what changed, the result in their own figures, and the lesson. Get written consent first.
- Case studyOne client's result told properly: where they started, what you did together, what changed in their own figures, and a quote in their own words.
- Instagram carouselA carousel built from your coaching: a cover that earns the swipe, one idea per slide in under 30 words, and a closing ask.
- Reel scriptA short video script for coaches: a hook that works with the sound off, four to six beats, and one clear next step. Under 45 seconds.
- NewsletterAn email to your list built on one idea from your coaching: three subject lines, preview text, a 600 to 900 word issue, and one ask.
- Client FAQThe questions clients and leads ask most about your coaching, each answered first in under 70 words, with proof from your own notes.
