What to send when a client misses a check-in
Message a client the day after a missed check-in, or after about a week of silence. Use their name and one detail only they would recognise, take the pressure off, ask one question about how they are, and offer one tiny step back, such as a one-line reply. Keep it under 60 words. If they miss a second check-in in a row, call them instead of sending another message.
Why reach out so early?
Early, a nudge feels like someone noticing; a month later, the same words feel like a bill. Clients who had a bad week often feel ashamed to check in, which is why the second miss calls for a call from you rather than a template.
What makes a nudge feel personal?
One detail from the client's own file: a goal they named, a win from last month, the trip they mentioned. Without it the message reads as a broadcast, however warm the words.
What to leave out
- Counting days or missed sessions.
- Warnings about lost progress.
- A renewal or upsell timed with the nudge.
- A full week of catch-up work.
How Fenlio finds quiet clients
The Who's going quiet play reads your own records: active clients you have not heard from in seven days or more, with nothing already waiting for them. It writes a short nudge for each, from that client's file, and every nudge waits for your press. You run it when you want, or switch it on for a weekly slot.
