How many times should I follow up with a lead?

Three is a good default: something useful, a new angle, then a polite close. After that, stop and leave the door open.

Does Fenlio send the follow-ups?

No. Each one is written for you to approve. Email goes out from your own Gmail only when you press Approve and send.

Lead follow-up messages for coaches

Lead follow-up is the short series a coach sends when a lead goes quiet after a consult or an enquiry.

Have Fen write yours Or copy the outline

What goes in it

The first message, around day three, brings one useful thing such as a client result or a resource. The second, around day seven, takes a different angle on their goal. The third, around day fourteen, closes politely and leaves the door open.

Each message under 80 words.

1
Follow-up 1, day 3
The most useful of the three: one concrete client result or tip from your notes, and the same easy question. Under 80 words.
2
Follow-up 2, day 7
A different angle on their goal than the first message took. Under 80 words.
3
Follow-up 3, day 14
A polite close: you will stop writing, and how to reach you when they are ready. Under 60 words.

When to send it

Three days after a consult with no reply.
After a lead asked about prices and went quiet.
When a past enquiry is worth one more honest try.

Common mistakes

Sending 'just checking in' with nothing new.
Adding pressure or a deadline that is not real.
Never closing, so the lead feels chased.

Why it works

Belkins' data on 7.5M B2B emails attributes most replies to follow-ups rather than the first email, with the first follow-up carrying the peak reply rate.
Belkins follow-up data (7.5M B2B emails), via lemlist
Woodpecker's 20M-email data shows four to seven step campaigns out-replying one to three step ones, which is why a sequence beats a single nudge.
Woodpecker, cold email statistics from 20M emails

Copy the outline

Paste it into any document.

LEAD FOLLOW-UP

Follow-up 1, day 3
[The most useful of the three: one concrete client result or tip from your notes, and the same easy question. Under 80 words.]

Follow-up 2, day 7
[A different angle on their goal than the first message took. Under 80 words.]

Follow-up 3, day 14
[A polite close: you will stop writing, and how to reach you when they are ready. Under 60 words.]

Let Fen write it

1
Bring the client's record
Their intake, check-ins and messages, pasted, dropped or imported into that client's record.
2
It can't make up a number
Every weight, date and figure Fen writes is checked against the client's own words, and a load or macro target is computed from your rules. One with no source is flagged, never guessed.
3
You decide what goes out
At default settings nothing reaches a client until you press. Email replies go out from your own Gmail when you press Approve and send.

Questions

How many times should I follow up with a lead?: Three is a good default: something useful, a new angle, then a polite close. After that, stop and leave the door open.
Does Fenlio send the follow-ups?: No. Each one is written for you to approve. Email goes out from your own Gmail only when you press Approve and send.